Aegean Intelligence Group
Practice Area · Local & Regional

Local Market Intelligence

Enterprise intelligence, pointed at your local market.

We built our methodology for fund managers and corporate risk officers. This practice applies the same depth to your local competitive environment: hospitality, real estate, food and beverage, professional services, and healthcare across the Nashville region. Most clients run it as an ongoing retainer: a fractional market intelligence and strategy function for their business, with fixed-scope projects available to start smaller.

What it is

Market research that reads like intelligence, not a brochure.

Most local market research is a template with your logo on it. Ours is built the way we build a country-risk assessment: sourced, structured, and calibrated to a decision. We find out who you are actually competing with, where the demand in your category is moving, and what positioning will win it.

Then we run it. Competitive monitoring, content strategy, and the marketing execution that follows from the analysis, so the research turns into decisions and the decisions turn into traffic, leads, and bookings.

Built forNashville-area SMBs
SectorsHospitality, real estate, F&B, professional services, healthcare
Entry pointPaid Market Audit
ThenMonthly retainer
StandardAEGEAN-OS, the same as our enterprise work
The first deliverable

We map where you actually sit.

Before a dollar of marketing, you get a sourced read on your competitive position: where rivals cluster, and the lane no one is occupying.

OPEN LANE you could own this YOU INVISIBLE → KNOWN / TRUSTED COMMODITY PREMIUM a competitor
Illustrative competitive positioning · your market, mapped from public signals
Who it is for

You compete on more than price.

This practice fits owner-operators and regional businesses that compete on reputation, positioning, and trust.

01

You compete on reputation

Your category is crowded and the winner is whoever the market trusts. You need to know how you are actually perceived, not how you hope you are.

02

You are entering or expanding

A new location, service line, or neighborhood. Before you commit the capital, you want a sourced read on demand, competition, and the gap you can own.

03

You are spending without a map

You are already paying for marketing but cannot say what is working or why. We give the spend a strategy grounded in competitive reality.

The Engagement

A fractional intelligence and strategy function for your market.

Most clients run an ongoing retainer. We operate as a fractional strategy and operations function for your market: carrying the competitive monitoring, the positioning, the content, and the execution that follow from the analysis. Three tiers, scoped to how much of that function you hand us. Retainers run $5,000 to $15,000 per month.

Tier 1 · Signal
$5,000
per month
We run intelligence; you run the business. We watch the market and keep your messaging on strategy.
  • Monthly competitive and market scan
  • One market brief per month
  • Content calendar and messaging direction
  • Monthly review call
Tier 2 · Position
$9,000
per month
We hand you the plan and execute it: the content and campaign strategy that act on the intelligence.
  • Everything in Signal
  • Bi-weekly competitor monitoring
  • Four content pieces produced per month
  • Campaign strategy and channel guidance
  • Quarterly market deep dive
Tier 3 · Command
$15,000
per month
We own the function end to end: your outsourced market intelligence and marketing department.
  • Everything in Position
  • Full monthly content production
  • Paid-channel strategy and oversight
  • Custom market and performance dashboard
  • Dedicated analyst and bi-weekly strategy sessions

Tier pricing is set within the $5,000–$15,000/mo band and finalized to scope on a scoping call.

Or start smaller

Prefer a fixed first project?

Not ready for a retainer? The Market Audit is a one-time, fixed-scope diagnostic with no ongoing commitment. It stands on its own, and many clients use it as a first project before moving to the ongoing engagement.

Market Audit · $500–$1,200 · One-time

A sourced read on your local competitive position.

Scoped to your business and delivered in about a week. Pricing depends on the number of competitors and locations in scope.

  • Competitive landscape: who you actually compete with, and how they are positioned, priced, and perceived.
  • Demand read: where interest in your category is moving, from search, review, and listing signals.
  • Positioning gap: the space you can credibly own, and the message that claims it.
  • Digital presence audit: how you show up against competitors across search, maps, reviews, and social.
  • A prioritized action list: the three to five moves that matter most, ranked by impact.
DeliveryStructured audit + a 30-minute findings walkthrough
TimelineAbout 1 week
Local Market Intelligence

Book a free 20-minute intro call.

Tell us about your business and your market. We will show you where you sit, where the open lane is, and whether an ongoing engagement or a one-time audit is the right first step, no obligation.